Beyond traffic: tangible outcomes
In the last 90 days (2 Jul to 29 Sep 2026), 64 refreshed articles sent about 2,050 readers to the IRONMAN races page, where athletes find and register for races.
Most readers who reach /races click straight through from the article. The rest take one detour, and the homepage is the biggest one.
Direct and step-2 flows: GA4 page-referrer data, unsampled. Homepage and /training onward flows: GA4 Path exploration (sampled, shown as a range). Other hub flows: estimated from each hub's average click-through.
The articles that help readers decide whether and what to race are the ones that send them to /races.
| Article | Readers | → /races | CTR |
|---|
From search to races
Google search brought 74,288 visits into the 64 articles in the last 90 days. 1,266 of those searchers went straight on to /races. The same four articles that lead section 3 sent 84% of them (1,064). All four rank for questions about IRONMAN 70.3 distances, readiness and training plans.
| Article and top search keywords (US rank) | Search visits | → /races | Rate | Most common next page |
|---|---|---|---|---|
IRONMAN 70.3 Training Plan: A Practical 16-Week Guide half ironman triathlon training plans #1ironman half training #1half ironman training plan #1 | 13,006 | 195 | 2.1% | /training/beginners (248) |
How Do I Know If I’m Ready For An IRONMAN 70.3 Triathlon? half ironman distances #1ironman 70.3 distances #1half ironman #4 | 9,338 | 605 | 7.9% | /races (689) |
First IRONMAN 70.3 Triathlon Guide: Distances, Training, Belief ironman distances #5half ironman distances #6ironman 70.3 distances #5 | 6,343 | 113 | 2.3% | /news/4-months-ironman-703 (174) |
IRONMAN Distances Explained: How To Pick Your Perfect Race iron man triathlon length #7triathlon distances #6length of triathlon #7 | 5,114 | 151 | 3.7% | /races (175) |
Which Type Of Triathlon Bike Should I Use For An IRONMAN? ironman bicycle #1ironman tri bike #1triathlon on road bike #1 | 5,021 | 36 | 0.9% | Race-prep topic page (160) |
Swimming Workouts: 4 Structured Sets To Build Endurance ironman swim workouts #1ironman swim training #1swimming workout plan #4 | 4,478 | 3 | 0.1% | /training hub (53) |
What to Eat Before a Workout: 12 Pre-Workout Meals and Snacks pre training snack #1best pre workout snack #1snack before exercise #4 | 3,464 | 3 | 0.1% | /training/nutrition/daily-nutrition/eat-iron… |
Your 6-Month IRONMAN Training Plan: Build Your Perfect Week half ironman training schedule 6 months #16 month 70.3 training plan #16 month training plan for half ironman #1 | 2,984 | 18 | 0.7% | /training hub (447) |
Strength Training for Triathletes: 2 Simple Circuits strength training for triathlete #1strength for triathletes #1strength training for triathletes #1 | 2,885 | 3 | 0.1% | /training hub (158) |
IRONMAN Triathlon Run Gear Checklist: What You Need In 2026 ironman packing list #2ironman gear #4iron man checklist #2 | 1,860 | 14 | 1.0% | /training/race-prep/gear-equipment/first-tim… |
The Definitive IRONMAN Swim Gear Checklist: What You Need In 2026 ironman triathlon swim #4ironman triathlon swimming #3swim in ironman #4 | 1,780 | 4 | 0.3% | /training/race-prep/gear-equipment/first-tim… |
Triathlon Wetsuit Guide: Buoyancy, Fit & Race-Day Comfort ironman triathlon wetsuit #1triathlon wetsuit #7ironman wetsuit #4 | 1,760 | 8 | 0.5% | /training/get-the-gear (94) |
Top 12 articles by search visits. Full list of 64, with up to five keywords and five next pages each, is in the accompanying spreadsheet.
Keywords are Semrush US ranking estimates for each article. Google doesn't pass the search term to GA4 for individual visitors, so keywords and journeys are matched per article, not per person.
Refresh spotlight
“Am I ready for an IRONMAN 70.3?” Both November 2025 and September 2026 hosted the IRONMAN 70.3 World Championship, so interest in this article peaked in both months. That makes them a fair like-for-like comparison.
Article refreshed and moved to its new URL on 16 July 2026.
| Metric | Nov 2025 | Sep 2026* | Change |
|---|
*Sep 2026 = 1–28 Sep (28 days); Nov 2025 = 30 days. Includes the old /news/ URL and the new /training/ URL.
*Sep = 1–28 Sep
Also reaches races through the homepage: a further ≈100–115 readers reached /races via the homepage in the last 90 days (GA4 Path exploration, sampled).